The clip shows producer Sergio George in the studio demonstrating how to create a Latin pop song. Starting with a basic melody, he adds elements of Reggae, Spanish pop ballad, South American horn lines and Afro-Cuban percussion. The intention is to produce a track that is accessible and has immediate appeal – something that will grab the attention of radio listeners in the opening few bars. Published as part of the Latin Music USA website: bbc.co.uk/musictv/latinmusicusa/.